Death Dealer Book Tour—Interview

Featured on Two Ends of the Pen
Ashley RobertsonWhat factors influenced your decision to self-publish your book(s)?
At first, I hated the idea of self-pubbing—absolutely hated it. I mean come on, who would love being rejected by countless literary agencies? But it was the few personal rejections I received that actually motivated me to self-publish. Apparently a lot of agents are sick of vampires, and anything to do with them is an automatic “no,” so when a few of the agents responded with, “I like your writing style, do you have something else you can submit to me?” I knew I couldn’t just put my book to the side and abandon it; there had to be others out there just like me that still loved the mysterious, sexy, and sometimes malicious undead. So I moved forward to publish Crimson Groves, learning everything I could about the indie industry along the way. By the time I had my second book, UnGuarded, ready to publish, the whole process was a LOT easier. Thankfully I’ve formed a system to the madness of self-pubbing, and so far, it seems to be working. I have a wonderful editor (Stephen Delaney with Close Reader Editing Services) and graphic designers who do my book covers. Yes, these are additional expenses to your book—but they are essential to your success as an author.

If you used a graphic designer/publisher’s designer, how involved were you during the creative process for your cover?
I’m a team player and I feel like our combined ideas resulted in four fantastic covers. I worked with Stephanie at Once Upon A Time Covers for my newest release—Death Dealer (which came out fabulous!) And Phatpuppy Art created both UnGuarded and Crimson Flames. Before that, I’d hired an artist from Crowdspring to assist me with Crimson Groves.

What is your writing process?
Do you listen to music or do you like silence? Usually I need absolute silence when editing, but when I’m working on first drafts I enjoy listening to house music.

Do you outline your story or just go where your muse takes you?
I’m a freestyler for sure—I actually wrote an article for another guest post about this called “Freestylin’.” I’ve never done an outline, and whenever a synopsis is asked of me, I totally cringe. Basically, I just write what’s in my head and that gives me freedom to flow with the characters. However, I do have profiles of places and people so I don’t confuse those details during the story.

Did you hire an editor to review your manuscript before publishing?
In my opinion, this is one of the most important steps of the publishing process. I have used Stephen Delaney with Close Reader Editing Services on all of my books and he’s amazing to work with.

Besides Amazon, are there any other sites where your books are for sale?
Yes: Smashwords. Barnes & Noble. iBookStore. Shelfari.

What kinds of marketing [twitter, facebook, blog, forums] are you involved with for promoting your book(s)?!/AshleyR0bertson

Do you find it difficult to juggle your time between marketing your current book and writing your next book?
Keeping a good balance between work and other responsibilities is extremely important. For me, I’ve found that creating—and sticking to—a schedule helps.

What advice would you give a new author just entering into the self-publishing arena?
I could go on forever here and totally make this question a guest blog post. But in an effort to keep things short, here are a few important bullet points that are a MUST:

Finish your manuscript! Whether you want to publish traditionally or self-pub, you’ve got to have a completed book on your hands before you can do anything else.

Hire a professional editor! Not your friend! You want someone that will shoot straight with you and not give a damn if they hurt your feelings because at the end of the day, you want your book as good as it can be for your readers, right? I use Stephen Delaney with Close Reader Editing Services and he’s pretty badass.

If you’re not a graphic designer and can’t manipulate artwork on a computer, then hire a cover designer! People really do judge a book by its cover, so you need it to look as good on the outside as it is on the inside. I use Stephanie with Once Upon A Time Covers or Claudia with

What’s next for you?
I’m working on the sequel to Death Dealer and hope to have it published fall/winter 2013. The title is Blood Promise—A Death Angel Novella Book 2 and it is packed full of action and sizzling romance.

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2 comments on “Death Dealer Book Tour—Interview

  1. I think listening to music while writing really gets the creative juices flowing, but it’s not for everyone.

    I think working on a cover for your book would be so fun. I want to get there one day.

    Great interview.

    • Sometimes it does. But when I’m in that last round of edits, music becomes a bit of a distraction. First drafts I always have music playing…we touched on some of the music I like on that playlist guest post you featured on your blog. I’ve added photo shop classes to my “to do” list for sure, but for now, I have to lean on others who know what the hell they are doing with graphics 🙂

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